The fall show isn’t the only action chez Azagury-Partridge. She’s unveiling a colored-diamond and titanium collection inspired by rainbows and the titans of Greek mythology. Then there’s her first retail venture in the U.S.; Azagury-Partridge just signed a lease for a space on Madison Avenue at 68th Street and plans to open in early 2009. She says the decor will be as eclectic as her Swarovski crystal constellation–adorned London flagship. “The more color and texture and shape I can have in my environment,” she notes, “the happier I am.”
Will shoppers perhaps see her diamond chandelier there? Not if all goes according to Azagury-Partridge’s shockingly pragmatic master plan. “I’d like to sell it,” she says with a laugh.