Cindy Chao’s 18k yellow gold and white gold, jadeite, ruby and diamond brooch, $120,000.

The Chao Factor

From all sides, Taiwanese jeweler Cindy Chao’s intricate pieces are works of art.

January 2010

With a sculptor for a dad, Cindy Chao might have been expected to pursue a creative career. Yet she has her business-minded mother—a die-hard, no-kid-of-mine-is-going-into-the-arts type—to thank for her current gig. Chao had set her sights on interior design, when her mother, Qui Yu Lau, hoping to throw her off track, suggested jewelry design instead. Knowing that her daughter never wore bijoux, Lau imagined the job to be no more than a passing fancy. “She wanted me to become a businesswoman like her,” says the Taipei designer, 35, whose parents divorced when she was young. Happily for jewelry fanatics, things didn’t go as planned.

Cindy CHao

18k yellow gold, tsavorite, ruby, sapphire and diamond brooch, $236,363.

In 2004, after studying at the Gemological Institute of America in New York, Chao returned to her native Taiwan and launched her own line, which sells at Lane Crawford. It wasn’t until 2007, after a financial rough patch, that Chao hit her stride and began churning out the breathtaking finery that has become her signature. “I had been doing conservative, traditional jewelry,” she says. “I knew that if I kept doing that, I wouldn’t survive much longer in the market.” Today her collections are alluringly artistic, like small sculptures crafted from gorgeous gemstones. “Every angle,” Chao notes, “is totally complete.” So while the front of a butterfly brooch is covered in jewels—including four generous rough diamonds stacked atop a pavé layer—the back is entirely embellished too. In addition to numerous nature themes, Chao, who also creates smaller custom versions of some of her designs for private clients, finds inspiration in architecture (the work of Japanese architect Paul Tange informs a pair of spiraling earrings), as well as in her own heritage. Case in point: her dangling black and white diamond pendant earrings, which feature intricate Chinese landscape scenes—on the back, no less.

Subscribe to Wmagazine.com
Give the Gift of Wmagazine.com

W Newsletter

Sign up to receive the latest on fashion, art and style delivered to your email inbox.

Features
Jennifer Aniston and Gerard Butler do a little risqué role-playing in the California desert.
With a slate of quirky indie roles and a horde of digital followers, Demi Moore is reinventing her career.
Amid sultry settings and irresistible distractions, Madonna falls under the spell of Rio de Janeiro.
For years Bruce Willis vowed he'd never marry again. Then the movie star met sizzling Emma Heming, and she changed his mind—and his life.
W Specials
Revisit Posh & Becks, Brad & Angelina, Naomi on cleanup crew, Madonna's yoga poses, the Kate Moss tribute issue and more at W Classics.
Check out W magazine's covers from the past five years, starring everyone from Angelina Jolie to Renée Zellweger.
From a castle in the Dolomites to a modernist masterpiece in Malibu, revisit some of the most spectacular homes featured in W.
Subscribe to Wmagazine.com

W Newsletter

Sign up to receive the latest on fashion, art and style delivered to your email inbox.

Summer Camp

Summer Camp

Kate Moss, Lara Stone & Daria Werbowy frolic in the Miami sun. A Bruce Weber classic! (July 2008)

W Blogs

Brad Pitt and Angelina Jolie

Domestic Bliss

The Steven Klein shoot that started it all: Mr. and Mrs. Smith costars Brad Pitt and Angelina Jolie play house in Palm Springs. (July 2005)