The granddaddy of the “puffer” jacket, Moncler has been making down
coats since 1954. First coveted by French mountain climbers for subzero
expeditions, the jackets now enjoy a substantial sea-level following.
That devotion is thanks in part to the company’s latest designers:
Giambattista Valli and Thom Browne, who are responsible for,
respectively, the Gamme Rouge and Gamme Bleu collections. Valli
feminized the women’s Rouge coats with cinched waists, high collars, and
an all-white palette;
and Browne brought his tailoring sensibility to
the men’s Bleu by way of plaids, pinstripes, charcoal gray flannel, and
navy corduroy. Further proof of Moncler’s widespread appeal can be found
in its newest store. While most of the label’s boutiques are nestled in
ski towns—Aspen, Chamonix, Saint Moritz—the shop that opened in
September is located at the epicenter of fashion: New York’s SoHo.