Massimiliano Giornetti has been designing
men’s wear at Salvatore
Ferragamo for a decade, so when he took over the house’s women’s
category last year, his methodology was clear. “I approach both lines
the same way,” says the creative director. “For my first women’s
collection, I looked back to Ferragamo’s roots and added a modern sense
of freedom.” He also brought a structured look to his women’s messenger
bag: Designed in a soft moss-green croc, it was inspired by its sturdier
male counterpart. Quite
a striking couple.
October 2010