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Be My Guest

Even in the midst of award-show madness, the Broad Contemporary Art Museum’s inaugural gala might just be the hottest ticket in Hollywood.

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And though it’s too early to speculate about specific celebrity guests, the prospect of a major cultural happening decorated with red-carpet eye candy has already created a stir. While the party is large to maximize fundraising potential—1,000 seats, with top tables going for $100,000—all but some 200 tickets were presold to museum board members before the invitations were even issued. According to Nathanson, “everyone is clamoring” for the last remaining slots. “I think it’s going to be much hotter than the Oscars,” she says. “The Oscars are every year, and some of the Oscar parties are big bores.”

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