But it makes you think, and that is its function. What counts today is image. We all know image is what advances things.”
Though his limited-edition approach may be unapologetically elitist (François Pinault, Karl Lagerfeld and Azzedine Alaïa are among Kreo’s deep-pocketed clients), Krzentowski insists that he’s not at odds with the more functional emphasis of mainstream design.
“Design is not art,” he says. “Art has no constraints. With design the constraints are clear: It’s to make things that are practical, or things that talk about design. Kreo is giving designers freedom.
“My dream,” he continues, “is that we can do things in the gallery that will become part of the history of design.”