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Tino Sehgal

There’s too much stuff in the world—that’s the contention of Tino Sehgal. So The Berlin-based artist constructs experiences, not objects, that can nevertheless be bought and sold. In advance of his upcoming solo show at the Guggenheim, Sehgal gives an inside look at his unorthodox methods.

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And yet on certain occasions mischief seems to be precisely his goal. When asked why he insists that the writer of this article appear with him in the photo, Sehgal starts in on several high-minded rationales, among them, “The nature of my work is my subjectivity meshed with other people’s subjectivity. So there’s a correspondence with that…. Even if you write about me, it will reflect on you; everything is a kind of weird collaboration.” Finally, though, he arrives at a simpler explanation: “I don’t see myself as somebody who looks particularly good in photos,” he admits. “And I thought, What you’re doing to me, well, why don’t I do it to you?”

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