, designed to introduce collectors to new works based on their
personal preferences and modeled on music sites like Pandora, has drawn
such investor-advisers as Google chairman Eric Schmidt, Twitter
cofounder Jack Dorsey, and gallerist Larry Gagosian. With Wendi Murdoch
on the board and collector Dasha Zhukova the site's creative director,
it had a splashy preview at Art Basel in June and plans to include works
(like Yayoi Kusama's Kei-Chan, above) at a wide range of prices,
including $1 million–plus. More than 160 galleries have signed on.