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Art Online

Will art buyers click for a Warhol as readily as they'll raise a paddle for one? That's the million-dollar question being batted around the art world these days. A number of high-profile ventures have entered the online fray—eager to reach a growing generation whose lives are lived online, as well as collectors in cities without access to a robust gallery scene.

November 2011
Art.sy, designed to introduce collectors to new works based on their personal preferences and modeled on music sites like Pandora, has drawn such investor-advisers as Google chairman Eric Schmidt, Twitter cofounder Jack Dorsey, and gallerist Larry Gagosian. With Wendi Murdoch on the board and collector Dasha Zhukova the site's creative director, it had a splashy preview at Art Basel in June and plans to include works (like Yayoi Kusama's Kei-Chan, above) at a wide range of prices, including $1 million–plus. More than 160 galleries have signed on.
November 2011
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