After the success of her single-dose skincare kits last year, Lisa Hoffman has taken on fragrance. Each of the three scents in her Variations Fragrance Collection—French Clary Sage, Tuscan Fig and Tunisian Neroli—comes in a set of four versions, each jiggered in a unique way to be suitable for a certain time of day. For example, the fig note dominates Tuscan Fig’s Daytime version, while the Bedtime version is more powdery. Hoffman does allow for rule breaking: “There are some days when you don’t want to get out of bed,” says Hoffman. “So just wear the Bedtime fragrance all day long.”
At Bergdorf Goodman, New York.
Photography by Thomas Iannaccone