After the success of her single-dose skincare kits last year, Lisa Hoffman has taken on fragrance. Each of the three scents in her Variations Fragrance Collection—French Clary Sage, Tuscan Fig and Tunisian Neroli—comes in a set of four versions, each jiggered in a unique way to be suitable for a certain time of day. For example, the fig note dominates Tuscan Fig’s Daytime version, while the Bedtime version is more powdery. Hoffman does allow for rule breaking: “There are some days when you don’t want to get out of bed,” says Hoffman. “So just wear the Bedtime fragrance all day long.”
At Bergdorf Goodman, New York.