12 | Irish Spring
New York–based company McBride Beauty draws upon homespun Irish skin remedies (think raw potato and buttermilk fixes) for products in its all-natural line. The brand’s new Grapefruit & Aloe Refreshing Toner is a soothing alternative to harsher astringents.
$20; at Clyde’s on Madison.
13 | Fan-tastic
In May fledgling New York cosmetics company Le Métier de Beauté debuts at Henri Bendel and Neiman Marcus with Chrome Kaleidoscope Lip Kit. The clever palette fans out to reveal four flattering lip glosses, and come fall, customers will be able to personalize their own lip, face and eye combinations.