Tasters’ Choice
With the profusion of fruit notes this season, some
perfumers are turning to exotic aromas such as pomegranate, fig, berries
and mango. Indeed, wild berries are the main notes in Juicy Couture’s
Viva La Juicy; blackberries and raspberries lead Lalique’s Amethyst; and
red berries get a spicy kick of red pepper in Givenchy’s sparkling
Absolutely Irresistible. By Kilian’s Prelude to Love evokes a field of
orange and lemon trees. And papaya is what you smell first in Tocca’s
new Brigitte, though sandalwood and musk turn it sensual within minutes
of spraying it on. Sticky and sweet scents are also on tap: In Beckham
Signature for Her, candy apple joins an intimate mix of orchid,
heliotrope and vanilla, while Creed’s Love in Black is anchored by black
currant. “There seems to be no end to the interest in foodlike, gourmand
notes in fragrance,” says industry consultant Ann Gottlieb, adding that
edible notes aren’t just “yummy,” but “lickable.” Talk about unisex
appeal.
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