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Uncommon Scents

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Tasters’ Choice
With the profusion of fruit notes this season, some perfumers are turning to exotic aromas such as pomegranate, fig, berries and mango. Indeed, wild berries are the main notes in Juicy Couture’s Viva La Juicy; blackberries and raspberries lead Lalique’s Amethyst; and red berries get a spicy kick of red pepper in Givenchy’s sparkling Absolutely Irresistible. By Kilian’s Prelude to Love evokes a field of orange and lemon trees. And papaya is what you smell first in Tocca’s new Brigitte, though sandalwood and musk turn it sensual within minutes of spraying it on. Sticky and sweet scents are also on tap: In Beckham Signature for Her, candy apple joins an intimate mix of orchid, heliotrope and vanilla, while Creed’s Love in Black is anchored by black currant. “There seems to be no end to the interest in foodlike, gourmand notes in fragrance,” says industry consultant Ann Gottlieb, adding that edible notes aren’t just “yummy,” but “lickable.” Talk about unisex appeal.

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