• W
    • Beauty

From left: Molton Brown Cedrus Room-Aroma Rocks; Murad Sleep Reform Serum; Dr. Andrew Weil for Origins Night Health Bedtime Bath Oil

Night Shift

As sleep becomes increasingly elusive, beauty companies are offering various forms of lullabies.

February 2009

Every few years the beauty industry seems to target a new enemy in the war on wrinkles. In the Eighties the hole in the ozone layer was declared a complexion killer, leading to the advent of anti­oxidant creams. In 2007 sugar was singled out as a skin ager, and a batch of antiglycation serums hit the market. And now, judging from the products landing on cosmetics counters, another offender has been added to the list: sleep deprivation.

According to the National Sleep Foundation, 65 percent of Americans have trouble sleeping, and the problem is only worsening. From 2002 to 2008 the average nightly allotment fell from seven hours to six hours and 40 minutes. The reasons for the drop are manifold: “People today are overscheduled, overmanaged and overcaffeinated,” says Shannon Sullivan, clinical instructor at Stanford University’s Sleep Disorders Clinic. “The more things you try to stuff into your day, the less time you have to relax.”

The consequences of pulling an all-nighter—as any college student can tell you—are not pretty. There’s a reason, after all, why it’s called beauty sleep. But according to dermatologist and skincare entrepreneur Howard Murad, regularly burning the midnight oil causes more than dark circles and bloodshot eyes. “The effects of lack of sleep include dry, sallow skin and fine lines,” he says. “During a body’s nightly sleep cycle, it has a chance to replace damaged cells with strong new ones. Without enough sleep, there are too many weak cells, and this gradual degeneration in function is something we can see.” In addition, he says, skimping on REM elevates cortisol levels, which can inhibit collagen production and accelerate water loss. Poor sleep has also been shown to bring down levels of human growth hormone, thus slowing cell renewal and tissue repair.

To combat these woes, Murad launched two new products in January: Sleep Reform Dietary Supplement, a sleep aid, and Sleep Reform Serum, a light lotion meant to enhance sleep’s beneficial effect on skin. Synthetic mel­atonin, a version of the hormone the body produces to maintain circadian rhythms, is a key ingredient in both. Popping melatonin pills is nothing new—the capsules have been available in drugstores for years—but Murad is the first big brand to offer a topical product. Applying it, he says, “maximizes the skin’s ability to repair and regenerate” during the sleep cycle. And, he adds, “melatonin is also an unusually powerful antioxidant and anti-inflammatory.”

Ellen Marmur, chief of dermatologic and cosmetic surgery at Mount Sinai Medical Center in New York, concurs that lack of sleep can wreak havoc on one’s complexion. But while some studies have shown melatonin to be an effective antioxidant, Marmur points out that Murad’s claim that topical application aids skin regeneration has not been tested in a peer-reviewed study. “I put this in the category of unproven cosmeceuticals,” she says. “They may or may not work, and we have no sound evidence either way.”

Subscribe to Wmagazine.com
Give the Gift of Wmagazine.com

W Newsletter

Sign up to receive the latest on fashion, art and style delivered to your email inbox.

Features
daily w ipad app
Your daily dose of W magazine—featuring celebrity video interviews, exclusive fashion content, designer giveaways, beauty and travel advice, in-app shopping, and more.
jessica biel
Don’t let her all-American good looks fool you—Jessica Biel is bringing sexy back.
kim kardashian
Kim Kardashian can’t sing, act, or dance, but she’s found the role of a lifetime in the fine art of playing herself.
lady gaga
Lady Gaga shakes things up with catchy songs and loads of underwear.
Subscribe to Wmagazine.com

W Newsletter

Sign up to receive the latest on fashion, art and style delivered to your email inbox.

Kim Kardashian: The Art Of Reality

Kim Kardashian can’t sing, act, or dance, but she’s found the role of a lifetime in the fine art of playing herself. Behind the scenes with the Queen of Reality TV. (November 2010)

The Daily W iPad App

Your daily dose of W magazine—featuring celebrity video interviews, exclusive fashion content, designer giveaways, beauty and travel advice, in-app shopping, and more.
Brad Pitt and Angelina Jolie

Domestic Bliss

The Steven Klein shoot that started it all: Mr. and Mrs. Smith costars Brad Pitt and Angelina Jolie play house in Palm Springs. (July 2005)