For her own line, there was one God-given hue she was particularly intent on re-creating: bloodred. After mixing a homemade version and collaborating with a lab to replicate it, Faas created Ellis Red, a surprisingly wearable blackish rouge lip color that comes in three formulations—creamy (for full coverage), milky (for a stained look) and glazed (for a glossy effect). It’s the ultimate expression of her guiding philosophy: that naturally occurring colors will be flattering and beautiful on women of all skin types and ages. This democratic attitude might seem to be contradicted by her cheeky tagline—only tested on supermodels—but Faas insists the slogan is all in good fun. “Everybody asks if you test on animals,” she says with a laugh. “But I don’t need to—I work with all these models.”
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True Blood
Editorial superstar Ellis Faas has mined the macabre for her debut makeup line.
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