Very few 27-year-olds can claim 15 years of on-the-job experience, but
Martinez began manning the shampoo station at the tender age of 12, in
the Modesto, California, salon where his mom was a stylist. After beauty
school he snipped strands at San Diego’s A Robert Cromeans Salon and San
Francisco’s Joseph Cozza Salon. He has been with New York’s Butterfly
Studio since 2007, but Martinez hasn’t lost his West Coast sensibility
when it comes to hair. His specialty: shaping Manhattan manes into
beachy, tousled styles. Working in the Big Apple has forced him to up
his game, he admits. “New York women know what they want, and they
expect you to perform,” he says. “I have to do my homework: looking at
magazines and watching all the awards shows.”
Butterfly Studio, New York, 212.253.2100
Return to On the Verge
or read about other up-and-comers:
Renato Almeida
Leanne Citrone
Tifany Douglas
Dayrl Scott McDonald
James Read
Veronica Sanabria
David Shafer
Lawrence Martinez, hair stylist.
On the Verge
Lawrence Martinez, hair stylist.
April 2009
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