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5| STRAIGHT TALK
Help Remedies’ ingeniously packaged pills and
bandages employ basic complaints—i have a headache, i can’t
sleep, i have a blister—to attract customers in need of relief.
Each variety of pill contains one active ingredient (loratadine for
allergies, ibuprofen for aches), and the hospital-grade stick-on
bandages are a surprisingly stylish bright white. Founders Richard Fine
and Nathan Frank cut their teeth doing, respectively, product
development for Nike (among other clients) and advertising for Axe body
spray. $3.99 each; helpineedhelp.com.
