Geller’s work is all done in-house, on benches he designed. He uses only the porcelain powders that he creates and sells under the name Creation Willi Geller to dentists and ceramists worldwide.
“He’s sort of like the guru of dental ceramics—and the unsung hero,” says Manhattan cosmetic dentist Marc Lowenberg, who works with Kim on veneers for his patients, including Chris Rock and Russell Simmons. “When the average person comes here, they assume that it’s all about the dentist. But it’s always about the dentist and the ceramist.”
The partnership is not without its obstacles. Dentists trying to reach Geller must rely on archaic methods of correspondence, as he’s not a fan of the cell phone or the computer. “They write me letters, you know,” he says. “It’s nice.”
Such a back-to-the-future lifestyle approach is in sync with the trade he helped mold. “We have a wonderful handcraft profession,” says Geller. “It may be one of the last lost.”