“All those photos of Brigitte Bardot and Romy Schneider—they were big inspirations,” says Gracemarie Papaleo, assistant vice president, product development, at Lancôme, who turned to a coffee-table book about the heyday of Saint-Tropez when she was dreaming up the brand’s latest collection. One key to the Sixties screen-siren look: major mascara. And this summer Lancôme is launching Déf inicils Precious Cells. In addition to making lashes appear longer and fuller, the mascara contains rejuvenating ingredients poached from Lancôme’s skincare labs, including peptides and lipids derived from apple extract.
Photography by Craig McDean
Styled by Alex White