James Brown, yoga instructor, YogaPoser, Venice Beach, California
“It makes me sad when I go to a crowded yoga studio and the only people there are beautiful, skinny, wealthy white ladies,” says Brown, who recently opened an intimate studio called YogaPoser. With a kombucha urn in the kitchen and Diane, his Chihuahua, running around, the studio is a welcome antidote to the “Brentwood mom”–style places that dominate Los Angeles. Sting, Tipper Gore, and members of the Red Hot Chili Peppers have all sought Brown’s personalized method. Currently, he’s working on an interactive online platform so he can reach a wider audience. And while the name YogaPoser is obviously meant to elicit a laugh, Brown points out its literal side: “Yoga really is about the poses” (yogaposer.com).—Martha McCully















