Nars Opens Up

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Nars Opens Up

Nars Opens Up

When François Nars decided to open his first flagship—which debuted on New York’s Bleecker Street in February—he knew it had to be more than just a place to sell lipstick and blush. “I wanted it to be a bit more personal and comfortable,” says the New York–based Frenchman, “the way a hairdresser makes his salon like a second home.” As a result, the 525-square-foot storefront gives shoppers a glimpse of the man behind the makeup. Intermingled with his skincare and cosmetics collections is a selection of Nars’s favorite things: Japanese matcha tea, hairpins by hair­stylist Odile Gilbert, music boxes from Mariage Frères. Designed by Fabien Baron—the French art director behind the brand’s signature matte-black packaging as well as its ad campaigns—the shop is furnished with director’s chairs for makeup lessons and application by a team that Nars selected and trained himself; user-friendly product displays to encourage trying on and experimenting; and, perhaps most interesting, a mini library. “A lot of my makeup was inspired by movies and books,” says Nars, explaining that customers will be able to purchase a DVD of Belle de Jour along with their Belle de Jour lipstick, or the All About Eve screenplay along with their All About Eve eye-shadow duo. Also on offer will be products whose names need no explanation: 413 Bleecker Pure Matte lipstick, a warm rose-brown shade exclusive to the boutique, and, of course, the perpetually best-selling Orgasm blush.

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