When big names like Rodarte, Opening Ceremony, or Alexis Bittar need a
scent, be it for a store or a candle, they turn to Frederick Bouchardy,
the man behind the bespoke design studio Joya, known for translating
artistry into fragrance using sustainable materials and involving local
artisans. “Each collaborator brings something different to the project,”
Bouchardy says. “Some provide boards with photos and magazine cutouts;
others come with music or lines of poetry. I’ve had leaves, petals, even
a specific kind of dirt flown in to use as inspiration.”
Bouchardy sometimes works independently, and this month he debuts his
third Joya scent, Ames Sœurs, a warm citrus mix with notes of orange
blossom and sweet musk. The idea came from M.J. Rose’s novel The Book of
Lost Fragrances, which imagines a scent called Ames Sœurs crafted by
Cleopatra’s personal perfumer. “I think of it as orange blossom wrapped
in smoky incense, cedar, and musk,” Bouchardy says. Ames Sœurs will be
released as a perfume roll-on later this month, but it’s being
introduced as a limited edition of 15 solids at Henri Bendel (
above,
price upon request).
