I wish Willa had been around when my stepdaughter was a tween. It’s a
skincare line created by Christy Prunier, whose own 12-year-old is its
inspiration and namesake. “There are lots of things to treat acne but
nothing for girls to use before the damage starts,” Prunier says.
Products include a foaming face wash, a lip balm (above), and a
salicylic-acid-based treatment pen. After all, says Prunier, “I don’t
wait until Willa has a cavity before I tell her to brush her teeth.”
($8–$18,
willaskincare.com)