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40 Years of Beauty

W's Beauty Director, Jane Larkworthy, counts down four decades of ground-breaking beauty moments.

By Jane Larkworthy
November 2012
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Hair Straightening

2001

Hair Straightening: Whatever you called it—Brazilian, Japanese, Keratin—the notion that you could get your frizzy waves turned into Aniston-like locks was evidently worth the hours-long, often fume-filled process.
By Jane Larkworthy
November 2012
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Photos: courtesy of the subjects

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