Bethany Karlyn, 49 Prtty Peaushun
Creation myth: This veteran makeup artist used to mix up batches of a homemade illuminating body moisturizer, which she would then tote to her photo shoots in Tupperware containers. When renowned trainer Tracy Anderson discovered the product, she persuaded Karlyn to go public with it. Her vegan skin-tightening lotion (left, top and center) is available in four shades—the glow comes from natural minerals—as well as a colorless option. After Rihanna fell in love with the moisturizer, Karlyn came out with a darker shade.
Key ingredients: Avocado butter, grapefruit wax, jojoba gel, green tea extract, rosemary extract, arnica, and natural minerals among others. It’s all 100 percent vegan, 95 percent raw, and fragrance-, dye- and paraben-free.
Recent developments: Karlyn is testing a nonchemical SPF version of the lotion.
Where to buy: Joyus (joyus.com); OpenSky (opensky.com)