Creation myth: On a trip to Morocco in 2007, this former public relations executive had her expensive skincare products confiscated at the airport. The dry desert air did a number on her complexion, and a guide suggested argan oil, an emollient extracted by local Berber women from the nuts of the endangered argan trees. When L’Heureux noticed the difference in her skin (argan combats the effects of aging and soothes irritation), she set about creating various products with the oil and now gives 25 percent of the sales back to the Berber communities.
Key ingredients: Argan oil— but there’s also olive, coconut, and shea oils, and rosemary and lavender in the soap trio (left).
Recent developments: L’Heureux has converted her 16-year-old son into a fan (argan oil can also treat acne) and is hoping to move into home goods made by the Berber artisans with whom she works.
Where to buy: ABC Carpet & Home (abchome.com); Urban Zen (212.206.3999)