Creation myth: Plavsic, a Vancouver native who grew up with a
holistic-oriented mother, wanted to make an organic version of her
beloved cherry-tinted Labello lip balm. In 2011, she launched Ilia Pure
Lip Care, six 85 percent certified-organic lip conditioners in a range
of shades, from nude to rich burgundy—all encased in recycled-aluminum
packaging.
Key ingredients: Jojoba oil, cocoa butter, vitamin E.
Recent developments: Plavsic has expanded with six lip glosses (right),
two illuminators, and four mascaras, which contain a synthetic
preservative—but Plavsic is working on creating a sugar-and-salt-based
alternative.
Where to buy: Colette in Paris (colette.fr); ABC Carpet & Home
(abchome.com)
-
W
- Beauty
Organic Avenues
Forget hemp packaging and patchouli. As Vanessa Lawrence discovers, the latest eco-minded indie-beauty COMPANIES are as luxurious as their big-industry counterparts.
December 2012
Sasha Plavsic, 33 Ilia Beauty
December 2012
More Beauty
