Creation myth: On a trip to Morocco in 2007, this former public
relations executive had her expensive skincare products confiscated at
the airport. The dry desert air did a number on her complexion, and a
guide suggested argan oil, an emollient extracted by local Berber women
from the nuts of the endangered argan trees. When L’Heureux noticed the
difference in her skin (argan combats the effects of aging and soothes
irritation), she set about creating various products with the oil and
now gives 25 percent of the sales back to the Berber communities.
Key ingredients: Argan oil— but there’s also olive, coconut, and shea
oils, and rosemary and lavender in the soap trio (left).
Recent developments: L’Heureux has converted her 16-year-old son into a
fan (argan oil can also treat acne) and is hoping to move into home
goods made by the Berber artisans with whom she works.
Where to buy: ABC Carpet & Home (
abchome.com); Urban Zen (212.206.3999)