Yves Saint Laurent turned the beauty world upside down when he added cosmetics to his empire in 1978: From the outset, his shades were bright and in your face. The designer was also one of the first to inject colorful pigments into mascara—and, more than 30 years later, the trend is back. Chanel is expanding its mascara collection with navy Bleu and deeply aubergine Prune, to be followed by even more vibrant colors like yellow and aqua. Meanwhile, Saint Laurent returns to its roots in April with another extraordinary shade, Indiscreet Purple (pictured), for the launch of Volume Effet Faux Cils BabyDoll Mascara. “This is for someone who wants to stand out from the crowd,” says the company’s makeup creative director, Lloyd Simmonds.