“I don’t normally do keratin treatments on my Irish curly hair—I had one very damaging experience in the past—but Goldwell’s new Kerasilk convinced me to take the plunge because of its gentle process and because it can be customized by curl level and by frizz level (curly girls know there’s a big difference). I went to Dimitrios Tsioumas, Goldwell’s Hair Care Artistic Director. Although a chemical smell lingered in my hair a bit for the first two weeks (particularly when wet), it’s now been two months, the smell is long gone, and I’ve been able to step out in humidity and rain without frizz fear—that’s a first! It should last me another three months.” – Katie Becker, Beauty Editor
Goldwell Kerasilk Keratin Treatment Service, $250-350, goldwell-northamerica.com.