Dust in the Wind

The new washed-out hair color is totally to dye for.

Beauty » Dust in the Wind

Salvatore Ferragamo sweater, $870, Salvatore Ferragamo, 866.337.7242.
Beauty note: Nexxus 
Color Assure Shampoo and Conditioner are hair’s hue keepers.

Dust in the Wind

The new washed-out hair color is totally to dye for.

When Marc Jacobs enlisted the colorist Victoria Hunter to dye the wigs for his fall 2014 runway show, he sent her a pair of sunglasses, a fabric swatch, and a single press-on nail, all in 
the same elusive minky-brown hue—and then challenged her to match it. You might describe 
the color as greige, but that doesn’t quite capture it; as Jacobs recognized, you have to see it to wrap your head around it. “Hair color got so literal—green, purple, pink,” says Hunter, 
whose New York salon, Whittemore House, has 
a big model following. “It’s fresher to make something you can’t get straight out of a tube.” To that end, she layered multiple dyes onto 
wet, bleached hair to create the aforementioned pale mink, as well as a pearly silver, a dusty ginger, a muted champagne, and a pink mauve similar to the one seen here. “It’s no longer about color,” she says of the deliberately washed-out palette. “It’s a tonal revolution.”