Beauty » Purple Reign
Purple Reign
Topshop Matte Lip Bullet, $10, topshop.com.

Purple Reign

W’s digital editorial associate is making a statement with this new lip color.

Inspired by the cool purple-pink lips captured by Marilyn Minter for W’s September issue, I have been on the hunt for a hue of my own. The (surprisingly wearable) winner? Topshop’s Matte Lip Bullet in “Call Me Queen Bee.” The super pigmented formula keeps the color looking strong and deliberate (which is key to pulling off a color like this) while the tone is warm and flattering. Queen Bee indeed.

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