A plum pout and crimped tresses make for a chic selfie.
When a particular beauty look spreads across celebrity Instagram feeds like a virus, there’s a good chance the hairstylist Jen Atkin or the makeup artist Mario Dedivanovic was at the source. With sizable fan bases of their own (Atkin has more than a half-million followers, and Dedivanovic boasts a cool million), the two primp and prep some of social media’s most-followed glamour girls, including Jennifer Lopez, Chrissy Teigen, Jessica Alba, and the Kardashian crew. So what should we expect to like this fall? “We’ll be seeing a dark, rich plum lip on the red carpet a lot,” says Dedivanovic, noting that the color tends to work well with any skin tone. “It’s inspired by the fall runways, but in the celeb world we make it a little more polished, with pared-down eye makeup and flawless skin.” Try Chanel Rouge Coco Shine in Téméraire or Anastasia Beverly Hills Lip Gloss in Venom. Hair will be equally refined—picture a low ponytail, but with unexpected texture. “Crimping is easy and can read very romantic,” Atkin explains. “But less is more. Use an odd number of sections throughout the hair—not too symmetrical—and instead of going from the roots to ends, crimp from the roots to midway on some sections, and from midway to the ends on the others.” Final step: selfie.