Beauty » Bright Eyes
Bright Eyes
vbeauté Eye Lube intense eye serum, $48, available at vbeaute.com

Bright Eyes

W's features writer loves this under eye serum.

This serum is a wakeup call for a tired under eye area. It absorbs easily, creates an immediate tightening effect and instantly brightens—even without makeup—thanks to the gold powder in the formulation. The product’s cheeky name is simply icing.

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