Jane's Addiction » Platinum Polish
  • Platinum Polish - Purely Perfect Cleansing Creme
  • Platinum Polish - RestorSea Revitalizing Scalp Treatment
  • Platinum Polish - John Frieda Colour Refreshing Gloss
  • Next Up
    - Begins in 5
    Electric Company Start Slideshow
    Subscribe to W Magazine
  1. 1/5

    Purely Perfect Cleansing Creme, $40, purelyperfect.com

  2. 2/5

    RestorSea Revitalizing Scalp Treatment, $150, restorsea.com

  3. 3/5

    John Frieda Colour Refreshing Gloss, $12, target.com

  4. 4/5
  5. 5/5

Platinum Polish

W's beauty director shares her favorite products for protecting her blonde locks.

What do Tilda Swinton, Catherine Deneuve, and I have in common? We’ve all been blonded by Christophe Robin—and during my recent trip 
to Paris he took my tresses a shade lighter than usual. I love the paler 
color, but the extra bleach involved has compelled me to add a few pampering products to my routine. First, I swapped my usual shampoo for supergentle Purely Perfect Cleansing Creme. Devoid of sodium lauryl sulfate (a lathering agent than can be harsh on locks), the formula doubles as a conditioner. After washing, I spray RestorSea Revitalizing Scalp Treatment directly onto my scalp, to clear away dead skin cells that could potentially block my follicles. Finally, to replenish fading color, once a week I use John Frieda Colour Refreshing Gloss, which I leave on 
for five minutes and then rinse. It comes in six shades, and my choice 
is For Cool Blondes. If the shoe fits…

See More Christophe Robinhair careJane's AddictionChristophe Robin,hair care,Jane's Addiction,John Frieda,Purely Perfect,RestorSea