Celebrate Independence Day with these prettifying red, white, and blue products.
From muted hues to subtle nail art, W’s editors share the favorites at their fingertips.
Get ready for your close-up.
Skip the blow dryer, eyeliner, and chip-prone polishes this weekend in exchange for these 10 low-key beauty products.
Ten must-have beauty products inspired by Taraji P. Henson’s on-screen persona.
Headed to the beach this summer? Of course you are. Make sure you don’t leave these 10 hair sunscreens, surf sprays, and masks behind.
Ten gifts for well-groomed dads.
10 new blonde hair care products that will refresh highlights, eliminate brassiness, and keep your color strong all summer long.
Add a pop of color to your spring and summer look with a perfectly pigmented eye shadow palette.
Are so the new black. Here, our 10 favorites.
10 new makeup colors to try this season.
10 must-have beauty gifts for Mother’s Day.
10 Valentine’s Day beauty gifts worth hinting about.
10 unisex fragrances.
Give the sweet smelling gift of a candle set this season.
10 charitable beauty gifts that you can feel good about.