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Demi Goddess

She’s no longer the larger-than-life box office star of the Eighties and Nineties, but with a slate of quirky indie roles and a horde of digital followers, Demi Moore is reinventing her career. Call it Demi 2.0.

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Moore adds that their home life centers on dinners with the girls every weeknight and frequent family vacations to Idaho. She notes that she does not, however, plan to be billed as Demi Kutcher, as has been widely reported in the press. (“Moore” is the legacy of her first marriage, from 1981 to 1983, to singer Freddy Moore.) The confusion perhaps stems from her Twitter handle, Mrskutcher. “As a married woman, I am and will always be Mrs. Kutcher,” says Moore. “But I have my career as Demi Moore.”

Paradoxically, the confusion about who Demi Moore actually is allows her to continue to thrive in the public eye despite being middle-aged and years past her last blockbuster film. She is riding high on the new-media wave as it crashes down over Hollywood’s studio system, and though she may not have figured out how to monetize her followers just yet, they are out there exactly where she wants them to be: with their eyes fixed steadily on her. “I can’t impress enough the difference in how people are perceiving me,” says Moore as she muses on the power of her Twitter life as Mrskutcher. “They’re getting to see who I am.”

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