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Beyoncé Talks Fashion

The artist comments on the seven looks that shaped her career.

July 2011
Beyonce W mag cover July 2011

“Run the World (Girls)” (2011)

“This is the power stand, the next chapter of my life. I do this job because it makes me high and inspires people. In the video, most of all I wanted to show that I’m proud to be a woman. I had read about powerful African men who have hyenas as pets, and I wanted to create a world where women run the world, so in the video I have these hyenas as pets. I’m wearing a Givenchy Couture gown and I’m holding these crazy hyenas. There’s dirt on the dress, but I’m still pure and regal. I wanted to push the theatrics to make a point: Women rule.”

July 2011
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