The appeal: Sassy, girly, unapologetic lover of
cupcakes and romcoms—this more or less describes Kelly Kapoor, her
character on The Office. (She also writes for the show.) Add braininess
and one of the most compulsively readable Twitter accounts going and you
have Kaling.
The demographic: all the would-be Tina Fey crushers,
but born after 1980.
January 2012