Culture » Don’t Burst My Bubble
Courtesy of Sleepy Jones.

Don’t Burst My Bubble

Andy Spade and Van Neistat float a new idea.

Marketing guru Andy Spade is encouraging travelers to look up this summer with a clever new campaign for Sleepy Jones. Partnering with filmmaker Van Neistat, the project takes the form of an epic cross-country scavenger hunt that starts in Montauk and ends in Joshua Tree National Park. Starting this Saturday, the duo will set off on the road—releasing nine gift-laden weather balloons along the way. Hopeful spotters are encouraged to follow along by following Sleepy Jones on Instagram or by logging into Miranda July’s Somebody App.

See More Andy SpadeSleepy JonesVan NeistatAndy Spade,Sleepy Jones,Van Neistat