HAY Hits New York
The MoMA Design Store hosts the company’s first U.S. outpost.
Eleven years ago, the MoMA Design Store introduced New Yorkers to Japanese superstore Muji with the brand’s first pop-up store in the U.S. Today, the artful shop hopes to repeat its success as a launch pad with the stateside debut of HAY, a Nordic home goods brand. Located in the basement space of the MoMA Design Store’s SoHo boutique, HAY’s Mini-Mart resembles a candy-shop, with shelves laden with colorful stationary and tabletop objects encourage passers by to mix and match items. “What HAY has done well is find a way to merchandise in a way that inspires people to interact with their products,” says MoMA Design Store Director Emmanuel Plat. “It gives our customers a new way to shop.”
While HAY has previously popped up in places like Tokyo and Milan, its New York iteration includes some of the store’s newest objects, including a colorful pillow collaboration with Nathalie du Pasquier and a corkboard by Inga Sempe, as well as long-time bestsellers, like designer Clara Von Zweigbergk’s series of stackable jewelry trays. Designed to mimic their previous pop-ups, this international outpost is now open for New York traffic.Follow Us:
Follow us on Facebook
- FashionAdriana Lima Has Walked in a Record 16 Victoria's Secret Fashion Shows, and Is "Still Going Strong"
- FashionSee All the Looks from the 2016 Victoria's Secret Fashion Show
- Fashion2016 Proved the Only Thing You Need to Be a Model Is a Famous Parent (Or Two)
- PeopleKim and Kanye Are Taking The Rest of 2016 Off, As We All Wish We Could