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Totally For Real
Reely and Truely movie poster. Courtesy of film.

Totally For Real

With his new documentary Reely and Truly, photographer Tyrone Lebon turns the camera on his own kind.

After being in hot demand by the fashion industry for a solid year and a half, the London photographer Tyrone Lebon took a time-out last winter to focus on his first interest: documentaries. “Fashion was never really part of my plan,” says the 32 year-old, who received an M.A. in anthropology at Edinburgh University. Intrigued by his fellow photographers—“odd beasts,” as he describes them—he began filming Reely and Truly, an audio-visual poem that offers an intimate glimpse inside their worlds. Included in the 30-minute documentary, which can be seen at, are Juergen Teller, Nobuyoshi Araki, Lina Scheynius, Mario Sorrenti, and Tyrone’s father, Mark Lebon, who came to prominence in the 1980s as a key contributor to the Buffalo style movement in London. “They’re all very different, but they have a similar passion for what they do,” says Lebon. “Seeing their struggles gave me a fresh energy to focus on my fashion work.”

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