• W
    • Fashion

Giorgio Does Dallas

It was Armani mania, Lone Star style, when Giorgio Armani came to town for a fashion show. Here, the designer shares his diary.

continued (page 2 of 6)

Next, we head to the conference room, which is to be my home for the next few days. It is now 5 p.m. We have a show to do in about 40 hours, so let’s go to work. People think that fashion is glamorous, but this windowless room with its low ceilings and unflattering lighting might change their minds. I have spent many hours in rooms like this all over the world, checking clothes and selecting shoes and accessories laid out on long tables. Some of my team have been here for a day or so and have organized things—we have shots of the 79 outfits from our Milan show, a stack of model cards for the girls we are about to see and tailors on hand to make adjustments. One is sewing crystals back onto the finale dress, which stands on a mannequin atop a table, dominating the room.

We start the casting straightaway. It’s not until you see a girl in the flesh that you know if she can really walk the catwalk for Armani. I have done a couple of shows in L.A. where the girls posed a real challenge—they were too exuberant for my taste. Because I have a certain aesthetic in mind, I am wondering how the Texans will work out. I am very satisfied. These young Americans with names like Maggie and Megan are tall and pretty, and most walk well. There are some Ali MacGraw types, and many have really modern features—one even reminds me of Gisele, and I earmark her for the finale. We are looking for about 50, so the casting is conducted speedily. Soon after starting I have to make my first major decision. Heels or flats? The fall collection was first shown in Milan on ballet dancers, all wearing ballet slippers. I decide that the women of Dallas will probably prefer the glamour of heels.

As each girl finishes her walk, we take a Polaroid and write our comments on her card. It’s strange, but models often look embarrassed at castings—it’s as though posing in front of a few people is more difficult than walking in front of hundreds. I always make a point of thanking them for their time. It’s the least I can do.

After the girls come the guys. We need only 13, as they are really there to function as escorts for the girls and to give the largely female audience some eye candy. But it’s soon apparent that this is not going to be easy: The guys here are really big. I do dress powerfully built men—I have a long tradition of outfitting athletes—but on the catwalk, I tend to use men who are more normally proportioned. In the Eighties we had musclemen on the catwalks. Today they are more refined. Slowly we gather together a band of Armani men. One I christen “Jude Law”—he has a great smile—and I’m pleased to see there are many multiethnic models on offer.

Subscribe to Wmagazine.com
Give the Gift of Wmagazine.com

W Newsletter

Sign up to receive the latest on fashion, art and style delivered to your email inbox.

Features
daily w ipad app
Your daily dose of W magazine—featuring celebrity video interviews, exclusive fashion content, designer giveaways, beauty and travel advice, in-app shopping, and more.
jessica biel
Don’t let her all-American good looks fool you—Jessica Biel is bringing sexy back.
kim kardashian
Kim Kardashian can’t sing, act, or dance, but she’s found the role of a lifetime in the fine art of playing herself.
lady gaga
Lady Gaga shakes things up with catchy songs and loads of underwear.
Subscribe to Wmagazine.com

W Newsletter

Sign up to receive the latest on fashion, art and style delivered to your email inbox.

Kim Kardashian: The Art Of Reality

Kim Kardashian can’t sing, act, or dance, but she’s found the role of a lifetime in the fine art of playing herself. Behind the scenes with the Queen of Reality TV. (November 2010)

The Daily W iPad App

Your daily dose of W magazine—featuring celebrity video interviews, exclusive fashion content, designer giveaways, beauty and travel advice, in-app shopping, and more.
Brad Pitt and Angelina Jolie

Domestic Bliss

The Steven Klein shoot that started it all: Mr. and Mrs. Smith costars Brad Pitt and Angelina Jolie play house in Palm Springs. (July 2005)