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Jacobs marvels that the fashion show for his signature collection has become something of a cultural event, attracting what he calls an “illustrious” audience of actresses, rock stars and artists. “You can’t send out a nice little dress to an A-list crowd,” he says. “I don’t see it stopping.”
And when Dior opened a flagship in the Landmark Mandarin Oriental Hong Kong not long ago, the French firm erected a giant screen outside and broadcast images of Galliano’s latest couture creations, which were arresting enough to stop crowds of industrious Chinese workers in their tracks. “You could see it on their faces,” Toledano says. “It was, ‘Wow.’”
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