It’s these state-of-the-art features that Klein and Schaeffer see as the future of e-commerce, particularly in terms of luxury. Not only do they give shoppers an inside look into an arena typically reserved for editors and buyers, they also give access that would be otherwise hard to find outside a major metro area as well as a chance to share opinions via the blog. “We’ll always maintain our edit and what we think are the most important things of the season,” says Klein. “But at the end of the day, with things like blogging and allowing people to post comments on our site, their voice becomes the voice of authority.”
While such ideas are only beginning to take hold in virtual fashion retail, these ladies see major boom power as the Web 2.0 generation matures. “The girls who are 25, 26—they’re on Facebook all day long,” says Klein. “They’re the ones who will be growing into a higher income. And this is what they’re going to expect.”
