So what are the rules? Well, there are none, since every woman dreams of her own look. But one of the surest ways to dress is in any version of the Chanel jacket, which seems to carry through in even the hardest times. No one today can cut a jacket like Coco Chanel. I remember watching her in the atelier as she worked on a shoulder while whispering to herself, “The armhole should be hammered into the under part of the arm.” Simplicity and workmanship like that will always reign supreme in my mind, although there are few designers today who understand—the way that Chanel, Cristóbal Balenciaga, Christian Dior or Yves Saint Laurent did—that a woman has to look charming with a touch of allure. Today designers add so much va-va-voom, a woman looks ridiculous.
In short, a woman can dress in a way so the clothes aren’t noticed—she is. Maybe people aren’t buying much of anything because we are in a topsy-turvy world and the economy is rotten. But that doesn’t mean a woman, if shown or given the right fashion, won’t be tempted. As Lanvin’s Alber Elbaz recently told Women’s Wear Daily, there is no stifling the female desire to purchase clothes: “Next to chocolate or a rose, I think the only thing that can make a woman happy is maybe a pink dress.”
Temptation always sells—and is also the joy of life.