It wasn’t only Fendi who took a liking to Studio Glithero’s masterpieces, not to mention many of the other artists’. While Craft Punk was meant to be a noncommercial endeavor, several pieces were purchased by the public for prices that ranged from $400 to $20,000. “After the first day, the [artists] were like, ‘What do we do? Everybody wants to buy this stuff from us. We weren’t even prepared for it,’” notes Fendi CEO Michael Burke. “These designers were taken aback because they didn’t expect it. But I said, ‘Just tell them yes.’” And with that, one man’s trash became another’s treasure.