Fashion » New pit-stop at Bloomingdales
New pit-stop at Bloomingdales
Many women treat their local department store counter as their personal makeup cabinet, letting sales girls doll them up right before a party. Now that Bloomingdale’s has revamped the beauty floor of its Lexington Avenue flagship with the Bb.stylingBar—a no-wash, no appointment hair salon—a girl may never need to access her vanity again.
Staffed by Bumble and Bumble stylists, the mini-salon is all very digital-age. Clients use touch screen menus to view and choose from five quick, playful styling options, like the “Uptown Up-do” (classic and sleek) and the “Downtown Up-do” (deconstructed but oh-so-chic). The price is $35 a pop.
On my recent visit, stylist Sloane Bishop reshaped my haphazardly air-dried, subway-worn tresses into an artfully disheveled bed head in less than twenty minutes. She also sent me out the door with my personalized prescription of Bumble products and detailed instructions on how to use them. Seeing as my hairstyle stayed intact for two days, I’ll probably be back before my next fete.