A view from the line for H&M's Choo debut

Fashion » A view from the line for H&M's Choo debut

A view from the line for H&M's Choo debut

blog_H&Mline.jpgThe weather was grey and drizzly, but the line for the Jimmy Choo collection at H&M formed hours before the doors on Fifth Avenue opened at 9am this past Saturday morning. H&M employees gave bracelets with a designated shopping time to the first 160 customers. (In a brilliant customer relations move, they also passed out Krispy Kreme donuts.) Inside the store, there were huge Jimmy Choo-themed banners hanging from the ceiling as a live DJ spun. Said shopper Ann Eisfeld (below right), who hails from Germany and was standing on line with her sister: “I didn’t expect the line to be so long! In Europe people are not as familiar with Jimmy Choo, except for those who watch Sex and the City.” –Vanessa Willoughby

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