Sept 17: Acne's Feature Film
Aside from the distressing teenage skin condition, trendy skinny jeans is the first thing that comes to mind when we hear the word “Acne.” But it’s easy to forget that the Swedish company started out as a creative agency, and that, aside from fashion, it has branched out into magazine publishing and furniture design. In fact, pretty much all of Acne’s divisions evolved from playful experiments. “Regardless of creative discipline, it is about having great products. And often venturing into the unknown,” says Mikael Schiller, a CEO at Acne. Now, after 14 years of making award-winning commercials, Acne has finally produced a feature. The beautiful and melancholy movie Flickan (“The Girl”), opening in New York on September 17, chronicles the raw loneliness of a 10-year-old girl who is abandoned for two summer months by the self-absorbed adults around her. The movie’s serene cinematography and gentle pace ease the pain of the heartbreaking plot, and turn it into a human and compassionate tale. The result is kind of like “Bergman light”—in the most positive sense.