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Acne's Feature Film
September 2010
Aside from the distressing teenage skin condition, trendy skinny jeans
is the first thing that comes to mind when we hear the word “Acne.” But
it’s easy to forget that the Swedish company started out as a creative
agency, and that, aside from fashion, it has branched out into magazine
publishing and furniture design. In fact, pretty much all of Acne’s
divisions evolved from playful experiments. “Regardless of creative
discipline, it is about having great products. And often venturing into
the unknown,” says Mikael Schiller, a CEO at Acne. Now, after 14 years
of making award-winning commercials, Acne has finally produced a
feature. The beautiful and melancholy movie Flickan (“The Girl”),
opening in New York on September 17, chronicles the raw loneliness of a
10-year-old girl who is abandoned for two summer months by the
self-absorbed adults around her. The movie’s serene cinematography and
gentle pace ease the pain of the heartbreaking plot, and turn it into a
human and compassionate tale. The result is kind of like “Bergman
light”—in the most positive sense.
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