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For Your Consideration
Look out, Hollywood: The Internet is turning designers into film producers. Karin Nelson meets the characters behind the year’s coolest fashion flicks.
February 2011
Todd Cole for Rodarte’s spring 2010 collection: “Aanteni.”
It took all
of 15 minutes for Cole and Rodarte designers Kate and Laura Mulleavy to
come up with the concept for their first short film. “We’re into the
same crazy stuff,” explains Cole, a fashion photographer who has made
music videos for Kylie Minogue and Charlotte Gainsbourg. “Like the
secret history of NASA.” Shot partly at SpaceX, PayPal cofounder Elon
Musk’s spacecraft manufacturing facility in L.A., the nine-minute
thriller, which premiered on nowness.com last March, features model
Guinevere van Seenus running for her life in Rodarte’s shredded
postapocalyptic dresses to music by the noise band No Age. What exactly
is she escaping? An interspersed clip (provided by SpaceX) of a rather
violent rocket launch offers a clue. “Technology can be scary,” notes
Cole.
February 2011
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