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For Your Consideration

Look out, Hollywood: The Internet is turning designers into film producers. Karin Nelson meets the characters behind the year’s coolest fashion flicks.

February 2011
At his past six men’s wear presentations, Yves Saint Laurent Creative Director Stefano Pilati has shown short films created by director Samuel Benchetrit and photographers Bruce Weber and Inez van Lamsweerde and Vinoodh Matadin, among others. The inspiration for Pilati’s latest came to him last spring while getting an eagle feather tattooed on his neck. He commissioned Marcopoulos, a photographer and filmmaker, to capture the man who did it, celebrity tattoo artist Mark Mahoney. “He wanted to get away from shooting clothes and models,” says Marcopoulos, who met Pilati years earlier when he used music from the director’s documentary about street drummer Larry Wright for his women’s fall 2007 runway show. The resulting eight-minute film follows Mahoney, a Boston-born artist with Fifties gangster style, from his house in suburban California to his Hollywood shop, where he prepares to give Sex Pistols guitarist Steve Jones a tattoo of a 12th-century king. “That was lucky,” Marcopolous says. “I had no idea he was going to be there that day.”
February 2011
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